a destination film for the return of travel

During the 2020 shutdown the Tourism Bureau was looking ahead. They wanted a destination film ready to promote Sint Maarten when travel opened again, with advertising planned for platforms such as Expedia.

The brief was to make that invitation while much of the island was closed.

We worked with a three-person team at the Bureau, planning the scripts together and scouting locations.

The Bureau arranged a pass that allowed filming during the lockdown, so new material could be shot despite the restrictions.

Some parts of island life could not be filmed then. Carnival was the obvious one. Earlier drone shots and event footage let the film include those moments without staging anything.

After many rounds of revisions with the Bureau’s team, the film was approved.

The result was an approved destination film, ready for the Bureau’s reopening campaign.

It also showed the value of an archive: footage shot before the brief existed became essential once those scenes could no longer be filmed.